Susannah George is the award winning founder of Urban List, an indie media house launched from her bedroom in 2011 that has become the #1 destination for culture seekers in Asia Pacific. Today, Urban List connects a community of over 3 million consumers with quality experiences to buy, book, eat, stream and do. In 2021, Urban List was awarded Australian Media Brand Of The Year and Susannah was named QUT inaugural Outstanding Entrepreneurial Alumnus. Alongside her founder journey, Susannah plays a leadership role in the George family group of businesses, including the role of CEO of Plate Impressions — the world’s largest number plate marketing company. She is passionate about contributing to the wider community through her roles as board director for Queensland Ballet, entrepreneurship mentor at QUT and ambassador for The Hunger Project’s Unleashed Women initiative.
Susannah George
FounderAfter ten years as a tech founder, I felt my focus and creativity waning. The harder I hunted for the solve, the less clear it became. I didn’t think I would fit with Anna alumni – a group I believed to be far more esteemed and creative than I. I dove in anyway, and that decision was among the best I’ve made. I entered a world of learning that slapped me around and turned my M.O. upside down. At first, I fought to “get it right”. Then I realised that was the very thing blocking my path. Anna offered an open invitation to be more connected, more creative – more alive. A way of seeing and being that has allowed me to discover (and recover) more bravery, creativity and wisdom within than I could have dreamt possible. When all I wanted was a hand to hold, she instead gifted love, a mirror and a deeper trust and belief in me than I’ve ever known. She is the gift that changed everything; a co-creator of wild possibilities. And should you be so lucky as to have her in your life, reach for that chance and hold it lightly. Dreams await.
